Business Plan for Introducing Erythritol in Indonesia Assignment

Field-tested strategy for Introducing Erythritol in Indonesia - Assignment Example Not at all like other sugar substitutes, it is produced using normally happening substances and subsequently is to a great extent liberated from reactions. Indonesia is an archipelago of 13,367 islands with a complete land territory of 1,907,950 square kilometers. The changes attempted by Indonesian government since the 1997 monetary emergency have brought about helpful condition for setting up another business. The minimal effort of work in Indonesia makes setting an Erythritol creation production line an entirely beneficial venture. Plus, with expanding purchaser mindfulness in Indonesia, it will likewise be beneficial to market and sell this zero-calorie, no symptom sugar substitute in Indonesia. In spite of the fact that Indonesia isn't a simple spot to begin another business Indonesian government supports outside interest in Indonesia. Thinking about the minimal effort of work, it is less expensive to arrangement an industrial facility in Indonesia instead of bringing in Erythritol from outside. As per www.doingbusiness.org, it takes a normal of 97 days and a base capital of IDR 20,000,000 (USD 2500) to get the necessary licenses to dispatch another business in Jakarta. Another 40,000,000 (USD 5000) is expected to acquire the necessary grants and enrollments for a distribution center. Consequently the principle expenses would be of building the manufacturing plant and purchasing/renting supplies. Tragically, in Indonesia this expense could be restrictive. Another obstacle in setting up an industrial facility in Indonesia is the long time it takes to get all the requir... Glucose can be acquired from various high starch crops. Since corn is promptly accessible yield in Indonesia and has high glucose content, it is the main decision for crude material for creation of Erythritol. The yield is for the most part developed on the island of Java. So it is ideal to find the plant on the island, close to the crude material. While choosing the area of the production line, we need to think about the expense of land. In the urban regions and in significant urban communities, including Jakarta, there is restricted land region and consequently the cost is incredibly high. Indeed, numerous urban areas have illegal setting up of new processing plants inside their city limits. Thus it would be better and less expensive to find the industrial facility in the provincial territory where there is ample of land and sufficient labor. Raising Capital Because of the colossal advantages of Erythritol as a sugar substitute and the modest expense of work in Indonesia, setting up a production line in Indonesia speaks to a generally safe business. Capital is required for purchasing land, building production line, purchasing corn from ranchers, purchasing gear, work and advertising. There are a few choices for raising capital. Notwithstanding, the best and the least expensive choice is a bank credit. With a generally safe methodology and a strong marketable strategy, getting a bank to back the new business ought to be simple. The land and processing plant can be utilized as security in the bank advance. Organization Operations The organization will enlist nearby populace for every significant position, including the Chief Executive Officer. The neighborhood individuals comprehend the nearby traditions better and along these lines will be in a superior situation to deal with the everyday activities. The low work cost in Indonesia additionally makes this suggestion an alluring one. The crude material, corn for this situation can be handily gotten from

CoSchedule 2016 10 Huge Milestones + A Lot More Yet to Come

2016 10 Huge Milestones + A Lot More Yet to Come Its that season to reflect. Also, here at , there is a great deal to think about. In 2016, the Customer Success group: Hostedâ 21.2k discussions with clients +â fans. Distributed 68 newâ help docs. Respondedâ to most inquiriesâ in 40 minutes or less! Props to Customer Success! The Marketing group: Arrived at 125k+ dynamic email supporters. Increased 1M+ month to month site hits. Created 3,500 month to month preliminary information exchanges. What's more, we couldnt have done it without an astonishing apparatus to impart to advertisers like you. So I thought Idâ give our Product group a gigantic thank you, and offer with youâ some of the enormous achievements theyve incorporated with . The developersâ and creators in the background at are the absolute most astonishing individuals Ive had the chance to work with. Theyve worked admirably ofâ making more intelligent and progressively comprehensive in 2016! Lets investigate: 3/8/16 Schedule Pins To Pinterest In The Calendar Where You Organize Everything Else Pinterest planning was your #1 most-mentioned highlight toward the start of 2016! So it was a huge amount of fun toâ includeâ the usefulness to plan Pins to Pinterest close by your other interpersonal organizations like Twitter, Facebook, LinkedIn, Google+, and Tumblr. Sticking reliably is a key piece of progress on Pinterest. Presently you can Pin all the more regularly while sparing time as you deliberately plan your Pinterest posting plan. You can even connectâ multiple records and all the sheets for those records, as well! Pinterest planning makes an extraordinary method to unite your toolset. ;)Did you realize you can plan Pins to Pinterest with ?4/12/16 Post To Every Social Network At The Best Time (w/out The Manual Busywork) Presenting via web-based networking media at the best occasions will expand your commitment. 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You can even make custom work processes for your battles andâ discuss directly in (taking out unending email CCs, express gratitude toward goodness).Organize web based life extends in 1 spot with Social Campaigns in !10/13/16 Organize Your Social Video Projects To Get Even More Engagement It is anything but a mystery people love watching video via web-based networking media in 2016. So we needed to make it simpler than at any other time for you to design, arrange, execute, and scheduleâ video substance to your interpersonal organizations. Signal: Social Video. ^ See what I did there? ;) Presently you can oversee social video extends directly in the promoting schedule where you oversee everything else. Essentially transfer your recordings and offer them to all your informal communities. This works incredibly well with different highlights like Social Campaigns, Social Templates, and Best Time Scheduling. 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Banduras Bobo Doll Experiment on Social Learning

Bandura's Bobo Doll Experiment on Social Learning Does the violence that children observe in television programs, movies, and video games lead them to behave aggressively? This is a hot question today, but it was also of great interest 50 years ago when a psychologist led an experiment known as the Bobo doll experiment to determine how kids learn aggression through observation. What Was the Bobo Doll Experiment? Are aggression and violence learned behaviors? In a famous and influential experiment known as the Bobo doll experiment, Albert Bandura and his colleagues demonstrated one way that children learn aggression. According to Banduras social learning theory, learning occurs through observations and interactions with other people. Essentially, people learn by watching others and then imitating these actions. Aggression lies at the root of many social ills ranging from interpersonal violence to war. It is little wonder then that the subject is one of the most studied topics within psychology. Social psychology is the subfield devoted to the study of human interaction and group behavior and the scientists working in this field have provided much of the research on human aggression. Albert Banduras Influence on the Field of Psychology Banduras Predictions The experiment involved exposing children to two different adult models; an aggressive model and a non-aggressive one. After witnessing the adults behavior, the children would then be placed in a room without the model and were observed to see if they would imitate the behaviors they had witnessed earlier. Bandura made several predictions about what would occur: He predicted that children who observed an adult acting aggressively would be likely to act aggressively even when the adult model was not present.The children who observed the non-aggressive adult model would be less aggressive than the children who observed the aggressive model; the non-aggressive exposure group would also be less aggressive than the control group.Children would be more likely to imitate models of the same-sex rather than models of the opposite sex.Boys would behave more aggressively than girls. Method Used in the Bobo Doll Experiment The participants for the experiment were 36 boys and 36 girls enrolled at the Stanford University Nursery School. The children ranged in age between 3 and almost 6 years, and the average participant age was 4 years 4 months. There were a total of eight experimental groups. Out of these participants, 24 were assigned to a control group that received no treatment. The rest of the children were then divided into two groups of 24 participants each. One of the experimental groups was then exposed to aggressive models, while the other 24 children were exposed to non-aggressive models. Finally, these groups were divided again into groups of boys and girls. Each of these groups was then divided so that half of the participants were exposed to a same-sex adult model and the other half were exposed to an opposite-sex adult model. Before conducting the experiment, Bandura also assessed the childrens existing levels of aggression. Groups were then matched equally so that they had average levels of aggression. Procedures Used in the Bobo Doll Experiment Each child was tested individually to ensure that behavior would not be influenced by other children. The child was first brought into a playroom where there were a number of different activities to explore. The experimenter then invited an adult model into the playroom and encouraged the model to sit at a table and join in the activities. Over a ten minute period, the adult models began to play with sets of tinker toys. In the non-aggressive condition, the adult model simply played with the toy and ignored the Bobo doll for the entire period. In the aggressive model condition, however, the adult models would violently attack the Bobo doll. The model laid the Bobo on its side, sat on it, and punched it repeatedly in the nose. The model then raised the Bobo doll, picked up the mallet, and struck the doll in the head. Following the mallet aggression, the model tossed the doll up in the air aggressively and kicked it about the room. This sequence of physically aggressive acts was repeated three times, interspersed with verbally aggressive responses. In addition to physical aggression, the adult models also used verbally aggressive phrases such as Kick him and Pow. The models also added two non-aggressive phrases: He sure is a tough fella and He keeps coming back for more. After the ten-minute exposure to the adult model, each child was then taken to another room that contained a number of appealing toys including a doll set, fire engine, and toy airplane. However, children were told that they were not allowed to play with any of these tempting toys. The purpose of this was to build up frustration levels among the young participants. Finally, each child was taken to the last experimental room. This room contained a number of aggressive toys including a mallet, a tether ball with a face painted on it, dart guns, and, of course, a Bobo doll. The room also included several non-aggressive toys including crayons, paper, dolls, plastic animals, and trucks. Each child was then allowed to play in this room for a period of 20 minutes while raters observed the childs behavior from behind a one-way mirror and judged each childs levels of aggression. Results of the Bobo Doll Experiment The results of the experiment supported three of the four original predictions. Children exposed to the violent model tended to imitate the exact behavior they had observed when the adult was no longer present.Bandura and his colleagues had also predicted that children in the non-aggressive group would behave less aggressively than those in the control group. The results indicated that while children of both genders in the non-aggressive group did exhibit less aggression than the control group, boys who had observed an opposite-sex model behave non-aggressively were more likely than those in the control group to engage in violence.There were important gender differences when it came to whether a same-sex or opposite-sex model was observed. Boys who observed adult males behaving violently were more influenced than those who had observed female models behaving aggressively. Interestingly, the experimenters found in same-sex aggressive groups, boys were more likely to imitate physical acts of violence while girls were more likely to imitate verbal aggression.The re searchers were also correct in their prediction that boys would behave more aggressively than girls. Boys engaged in more than twice as many acts of aggression than the girls. Observational Learning Is Used by Copying Behavior of Others What Banduras Results Suggest The results of the Bobo doll experiment supported Banduras social learning theory. Bandura and his colleagues believed that the experiment demonstrates how specific behaviors can be learned through observation and imitation. The authors also suggested that social imitation may hasten or short-cut the acquisition of new behaviors without the necessity of reinforcing successive approximations as suggested by Skinner. According to Bandura, the violent behavior of the adult models toward the dolls led children to believe that such actions were acceptable. He also suggested that as a result, children may be more inclined to respond to frustration with aggression in the future. In a follow-up study conducted in 1965, Bandura found that while children were more likely to imitate aggressive behavior if the adult model was rewarded for his or her actions, they were far less likely to imitate if they saw the adult model being punished or reprimanded for their hostile behavior. Criticisms of the Bobo Doll Experiment As with any experiment, the Bobo doll study is not without criticisms: Because the experiment took place in a lab setting, some critics suggest that results observed in this type of location may not be indicative of what takes place in the real world.The study might suffer from selection bias. All participants were drawn from a narrow pool of students who share the same racial and socioeconomic background. This makes it difficult to generalize the results to a larger, more diverse population.Since data was collected immediately, it is also difficult to know what the long-term impact might have been.Acting violently toward a doll is a lot different than displaying aggression or violence against another human being in a real world setting.It has also been suggested that children were not actually motivated to display aggression when they hit the Bobo doll; instead, they may have simply been trying to please the adults.Some critics argue that the study itself is unethical. By manipulating the children into behaving aggressively, they argue, the experimente rs were essentially teaching the children to be aggressive. A Word From Verywell Banduras experiment remains one of the most well-known studies in psychology. Today, social psychologists continue to study the impact of observed violence on childrens behavior. In the half-century since the Bobo doll experiment, there have been hundreds of studies on how observing violence impacts childrens behavior. Today, researchers continue to ponder the question of whether the violence children witness on television in the movies translates to aggressive or violent behavior in the real world.

Money Has A Major Impact On Society Essay - 1233 Words

Money has a major impact on most people’s lives around the world. It is a very important element in the society people live in today. Where someone lives or comes from in the world, can determine how important money is to their society. In the United States, if a person does not have money, they are looked down upon. People in the welfare system or on public assistance are considered lazy or drug addicts. There is a stigma that these people are dirty or uneducated. Money is considered to be an essential part of everyday living. Money is like a competition to see how much a person can make and how many things they have. It consumes the lives of Americans and many others around the world. Some people do not have enough while others have more than they can imagine. Money can determine what people can do in life and their lifestyle. Many people believe it is so important that they forget what is really important in life. Money can buy a person many things, but not the things that truly matter in life like happiness, love, and family. In simpler, poorer communities, family and helping others is the main priority, money is not. A small piece of paper can impact a person’s behavior, their lifestyle, and their view of the world. Money can do so many things to society and the people within it. Money is a powerful part of many societies in the world, which seems to be run by money and nothing more. In simpler communities like the one Charles Murray went to live in, moneyShow MoreRelatedThe Street Empire916 Words   |  4 Pages The United States has had its share of economic prosperity, but none as thriving as the 1920s era, labeled the â€Å"Roaring Twenties†. The 1920s era saw great political and social change to the United States society. The US economy blossomed, and the nations total wealth more than doubled in the 1920s era. 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Woodrow Wilson s The League Of Nations - 1546 Words

After the terrible and horrific scenes of World War 1, countries certainly did not want to get into that mess again. The war brought about too many damages in the world especially in countries that had the war going on in their home fronts. Huge amounts of lives were lost and countries had to suffer the pain of rebuilding themselves back from that devastation. There was no way they were going to allow another world war like that come again because it will literally cost them a fortune to rebuild their countries back again. This lead the countries, mainly the ones involved in the war, into creating a treaty to secure the peace that they were craving for and also to punish Germany for being a spark to World War 1. Woodrow Wilson, the president of United States, in the meeting to creating the treaty, listed his famous fourteen points and through that he revealed the League of Nations. An association that was seeking to unite countries in the world and fight for world peace. The League of Nations was a really good idea but was it going to be capable of holding these countries that were always craving for power and had this extreme nationalistic mindset. Many countries especially less powerful countries joined to secure safety from bigger and powerful nations. The league did seem to have a lot of work to do so they set up goals and measures to work towards. The League of Nations had set goals that were going to really help the world find the peace they’ve been looking for, butShow MoreRelatedWoodrow Wilson s The League Of Nations1534 Words   |  7 Pagesanother war and just brings peace between. This is when we got to know about the League of nations. Woodrow Wilson, president United states, introduced the league of Nations which is basically a huge union uniting countries just to promote peace. A. State your thesis statement (A one sentence statement that sums up the major idea of the paper and incorporates a position on that idea). 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Almost every American has heard of President Thomas Woodrow Wilson as his legacy is still seen in America today as all his cho ices had a significant effect on

The Lost Secret of Toefl Essay Writing Topics with Answers Pdf

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Predicting Brand Perception Market Entry -Myassignmenthelp.Com

Question: Discuss About The Predicting Brand Perception Market Entry? Answer: Introduction In Singapore, the total population is more than 5.6 million in 2017. If the comparison is made with the past 10 years then it is seen that there are only 4 million people. So it is also seen that governments give assistance to globalization. Burger hut can take advantage of the condition that is prevailing by taking into consideration global expansion. Political stability also minimizes the challenges to the growth of the organization. Burger hut should try to improve the e-commerce capabilities. So, political factor helps to enhance the market on an international platform. Environmental factor It is seen that Singapore national environment agency emphasizes on minimizing the food wastage by launching a campaign. Based on NEA survey it is analyzed that many customers are wasting foods and it is causing a serious problem to the environment. So, it is important that residents should work together so that the waste can be minimized of the society and at the same time resources can be saved by reducing wastage of food. Climate change can minimize the overall stability of the supply chain management of Burger Hut. It can be a threat for the company in the coming years. The company also has the opportunity to enhance the sustainability status. If the focus is given to business sustainability then it can be treated as an opportunity for the company. Also, burger hut has the opportunity to enhance the efficiency so that more customers who advocate low carbon lifestyles can be attracted. With the increase in popularity of low carbon, lifestyle is an opportunity for the company (Brec k, Cantor, Martinez Elbel, 2014). Social Factor The increase in population diversity offers burger hut an opportunity to innovate its products so that customers can be attracted to different backgrounds. Demand is affected by the people who are more Health conscious. If the company has the opportunity to introduce healthy products then they should take into consideration the products that are healthy for the customers. Animal rights advocacy still prevail to attract the attention and threaten the products of burger hut. The company can take into consideration the new supply chain policies so that the rights and welfare of animals can be addressed. The population is increasing because over the years there are foreigners who migrate to Singapore for different retention. Burger hut should focus on analyzing the demand of the customers so that they can innovate products according to the expectation level of the customers. Also as it is seen that Singapore is a multi-racial country that has an endless selection of cultural and educational opportunities. So, if there is more population in Singapore, then wide customer range would consume the products of the burger hut (Brindal, Wilson, Mohr Wittert, 2015). Technological factor There are various new technologies that are present in the business in the current business environment. Burger hut can take into consideration the technologies so that operational efficiency can be improved. The company can also focus on mobile users so that large market share can be grabbed. By considering research and development activity in the fast food sector, burger hut has the opportunity to enhance its research and development investments to enhance performance. The innovation of new technologies can help to create a better job opportunities and working condition of the society. At the time of new launching, it creates a new spark for business. In the coming years, it is noticed that consumer can use VR for shopping, online ordering, and the delivery will be made through the drone. The adults will be paying all kinds of bills with the help of online banking system. In the recent scenario, it is seen that in Singapore 2G mobile phone and network are totally phased out. Not only improvement is made in the mobile network but also new technologies have brought new possibility in future for burger hut (Teichert, Effertz, Tsoi Shchekoldin, 2015). Economic factors As it is seen that countries implement more and expanded trade agreements so it creates a good opportunity for the company by considering global supply chain. Singapore economic stability helps the company to grow in the market. Burger hut has the opportunity to expand in developing economies. Burger hut should focus on growth and expansion so that the demand for the products can be enhanced easily in the market. Legal factors Burger hut should comply with the legal requirements. The overall impact of the legal system will give hindrance to the working structure of the organization. Burger King has the opportunity to enhance the import and export regulations that assist new international trade agreements. The organization can improve its sustainability performance to increase expectations and requirements based on environmental protection laws. GMO regulations affect the performance of burger hut by taking into consideration the availability of GMO ingredients that are used in the industry. So, it is seen that burger hut should focus on the concerns like growth and expansion in the market, sustainability of business operations, mobile transactions and improvement of product for health-conscious consumers so that the demand for the product can be enhanced. SWOT Analysis Burger Hut has a good product line if the comparison is made with the competitors. Burger hut not only provides burgers in different combination but also offers BBQ chicken burgers. Secondly, Burger hut has a strong goodwill in the market. The company is strong in its branding efforts but it is on the stage of expansion. In places where the company is present capture a large market share so that the activities of the company can give positive results. It is also analyzed that the company should have a strategy of the franchise so that innovative menus can be introduced rather than worrying about the finance. Burger hut has a moderate differentiation that helps the company to enhance its uniqueness of many products. Weakness The weakness of Burger hut is that they have a limited product mix. The company has moderate diversity but the weakness is related to the business strategy and goods that are imitated by the competitors. Other competitors can also offer same grilled burgers that company offers it should be imitable by the competitors. It is seen that fast food sector has a limited product mix that helps to prevent the organization from attracting the customers for more options that are available for the customers. Sales of the company are decreasing in the market as there are many customers who avoid fast food because of it unhealthy for health. Just because of the thinking pattern of the customers the revenue also decreases of the company (Grant, 2016). Opportunities There are many opportunities to burger hut which are related to the health consciousness of the customers. It is seen people prefer to consume those products that give benefit to their health. To achieve profit and improvement it is recommended that healthy menus, lo fat and lo calories should be launched so that more customers can be attracted towards the products. Together with diversification and product mix, the company can easily enhance the market share. Burger hut has the opportunity to enhance its product line so that more consumers can be attracted towards the company. The company should also enhance service quality so that differentiation can be made from the competitors like McDonald's (Hanaysha, 2016). The major threat to the company is from the competitors who are offering the same product as burger hut. There is high competition in the fast food business and also among the local easting joint and international companies like KFC, Pizza, and Subway. Just because of health consciousness the habit of the customers is changing. Healthcare awareness campaigns are organized by the government and NGO so that customer becomes conscious and consume more products of the company (Moran, Ramirez Block, 2017). Burger hut can implement the strategies so that major concerns can be addressed like enhancement in the service quality, a healthy lifestyle can be improved and also product mix can be enhanced. Marketing Communication Objectives SMART Approach The objective of the company is to attain profitability, growth and good customer service. It is seen that goals and objectives of the company are very important as it maintains burger hut integrity by considering competitors and customers. The objective of the company is to offer best and affordable services to the customers. It is important to have proper communication with the customers so that better quality and services can be offered to the customers. The company can advertise the offers by taking into consideration banners, coupons, the newspaper by social media (Genoveva Siam, 2017). The target age group will be the young adult and working adult. By considering social media, television advertisement and sponsorship of channel so that concept can be enhanced within 9 months and it will get 40 percent of Singapore residents to get knowledge about the brand. In the first 3 months, we will try to make awareness and promote the concept of social media like Facebook and Instagram. It is seen that official account of burger hut will be created so that review and feedback can be taken from the customers. By scanning QR code, the customers can get more information and also many offers (Rutsaert, Pieniak, Regan, McConnon, Kuttschreuter, Lores Verbeke, 2014). In the next 3 to 6 month, the coupons will be distributed and scan the QR code at the time of redemption of coupons when customers purchases a meal. In 6 to 9 months the company will conduct a competition named as "big stomach king" so that Hashtag program can be launched (Rothaermel, 2015). After 9 months the burger hut sales will enhance and more than 40 percent resident of Singapore will get information about burger king. If the campaign is conducted like "Big stomach king" and the products will be promoted on social media to attract customers can help to enhance the overall sales in an effective manner. Burger hut should share the promotion by taking into consideration social media sites like Facebook, YouTube, and Twitter so that the Time is considered as money. To attain the goals that were set earlier by November 2018, the company will accomplish overall goals and objectives effectively. STDP Approach Food is considered as an important aspect in Singapore. It is seen that the living cost is expensive in Singapore. The information below shows the monthly spending of Singaporean. Based on that information it is seen that resident spends more on food and beverages by taking into consideration transport and household expenses. By doing segmentation it is seen that there are working adults and young adults. Targeting When a fast food product is a high price, the target will be on the working adults and young adults. The adults will be targeted as they are able to purchase the product easily. Differentiation Burger hut is taking into consideration unique black and white burger as one of the advertisement appeals and also to make the products different from the competitors. If this appeal is made then it can be easy to attract the attention of the customers. The company should make an attractive poster so that the customers can be attracted towards the products. Positioning Effective brand positioning will help to increase the customer relevance and competitive advantage so that brand value can be increased. The key selling point of burger hut is the combination of a large portion and also the unique combination so that large market share can be grabbed. Marketing Mix The company is also planning to launch 2 different types of the burger like a blue burger and red burger in combo. The special recipe will be considered for both the burgers so that it tastes different. Also, the company should include fries and drinks to enhance the satisfaction level of the customers (Liu, Lee Hung, 2017). The company should not only introduce new burger but also vegetable salad and cheese potato should be introduced in the market. The prices of the product should be fixed by comparing with other competitors. Low prices should be set so that more customers can be attracted. The promotion of the products will be based on the advertisement. The promotion can be done by considering social media campaigns like print media and event sponsorships. The company should emphasize on setting the outlet in the center of the city so that more customers can be attracted towards the products and services. Proposed Evaluation and Control Customer feedback is essential as it offers the opportunity to the marketers and management to enhance their business, products, and services. When the customers buy any item from a stall, a feedback QR code is seen on the bill. The customer can give feedback by clicking on the links. There are few questions that are asked of the price range, customer service, and location. Burger hut should consider the figures to improve the overall performance. Activities of Competitors To analyze the activities of the competitor is important especially when they are trying a strategy related to counter. It is important to know who the competitors are and what services will be offered to assist the management to respond to the competitors. It is also important to analyze the ways that will help to improve the performance of the organization. Conclusion By analyzing the report, it is seen that burger hut could attain its financial goals. In the analysis, it is evaluated that world is changing its activities rapidly by considering a mobile phone that will help the customers to change effectively. It is also essential to adopt a new trend that is on the market. It is essential for the burger hut to put more efforts in branding so that company can compete effectively in the market. By following proper evaluation the company will be able to achieve overall goals and objectives. References Breck, A., Cantor, J., Martinez, O., Elbel, B. (2014). Who reports noticing and using calorie information posted on fast food restaurant menus?. Appetite, 81, 30-36. Brindal, E., Wilson, C., Mohr, P., Wittert, G. (2015). Eating in groups: Do multiple social influences affect intake in a fast-food restaurant?. Journal of health psychology, 20(5), 483-489. Genoveva, G., Siam, S. T. (2017). Analysis of Marketing Strategy and Competitive Advantage. International Journal of Economic Perspectives, 11(1), 1571-1579. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hanaysha, J. (2016). Testing the effects of food quality, price fairness, and physical environment on customer satisfaction in fast food restaurant industry. Journal of Asian Business Strategy, 6(2), 31-40. Liu, W. K., Lee, Y. S., Hung, L. M. (2017). The interrelationships among service quality, customer satisfaction, and customer loyalty: Examination of the fast-food industry. Journal of Foodservice Business Research, 20(2), 146-162. Moran, A. J., Ramirez, M., Block, J. P. (2017). Consumer underestimation of sodium in fast food restaurant meals: Results from a cross-sectional observational study. Appetite, 113, 155-161. Rothaermel, F. T. (2015). Strategic management. McGraw-Hill Education. Rutsaert, P., Pieniak, Z., Regan, ., McConnon, ., Kuttschreuter, M., Lores, M., ... Verbeke, W. (2014). Social media as a useful tool in food risk and benefit communication? A strategic orientation approach. Food Policy, 46, 84-93. Teichert, T., Effertz, T., Tsoi, M., Shchekoldin, V. (2015). Predicting brand perception for fast food market entry. Theoretical Economics Letters, 5(06), 697.