Opportunities in the Hospitality Industry Assignment

Opportunities in the Hospitality Industry - Assignment Example Any part of hospitality industry such as theme parks, hotels regardless of its status and restaurants try to maximize the number of visitors and the turnover of the business. Almost all businesses in this line use various avenues for increasing their business and sales. One of these ways  is  eWOM.   The full form of eWOM is Electronic word of mouth and can be defined as the customer reviews that are posted on Social Media as well as other websites. The marketing experts have studied the importance and relation of eWOM with existing and future paying customers and the relation between content of  eWOMand increase in sales volume.   The main mediums of eWOM include blogs, social media sites such as facebook, pintereste, Twitter and others. This medium also includes various popular travel websites where most of the people do their bookings, chat rooms and other user-generated websites in this field. It is a fact that the hospitality business in UK must pay attention to these online reviews, as most of the potential customers prefer to check the reviews before booking of the room in any UK Hotel (Melià ¡n-Gonzà ¡lez, Santiago, Bulchand- Gidumal,, Jacques and Gonzà ¡lez Là ³pez-Valcà ¡rcel, Beatriz (2013)). Due to this, the hospitality industry should keep the  negative  reviews at minimum and positive reviews at the maximum. One way with which this can be done is to contact the person who  has  posted  negative  reviews and sort out the issue.   These studies also consider some factors such as the role of volume and valence of eWOM  for  an increase  in sales for future. The volume of reviews of any hotel affects the (RevPAR  revenue per room.  The valance refers to the ratio of positive review vs the negative review and has  a lot of effect over business of luxury hotels. The volume refers to the number of reviews posted on relevant websites, blogs and other social media (Melià ¡n-Gonzà ¡lez, Santiago, Bulchand- Gidumal,, Jacques and Gonzà ¡lez Là ³pez-Valcà ¡rcel,